McGraw Hill, an Amazon Web Services (AWS) Partner, is an education technology (EdTech) and publishing company that provides educational content, software, and services for pre-K through postgraduate education to help millions of educators, learners, and professionals around the world achieve success. Over 92% of school districts in the US use McGraw Hill products, and McGraw Hill’s content is distributed in over 100 countries. Throughout its 130-year history, McGraw Hill has innovated to meet the dynamic needs of educators and learners worldwide.
According to a recently completed survey of 500 undergraduate students conducted by Morning Consult on behalf of McGraw Hill, 75% of students changed their study methods over the last couple of years due to COVID-19. Respondents said they would study more if their materials matched the style and convenience of social media apps they interact with daily. One student cited, “I’m doing a lot more self-teaching now that I’m not always guaranteed a classroom (environment) to ask questions in.”
To meet these evolving learner needs, McGraw Hill launched the SHARPEN app, available for iOS and Android users, last Fall. SHARPEN is a mobile study app that mimics the types of social media content feeds familiar to young learners to deliver digestible learning experiences with a continuous content feed, short videos, interactive study tools, and a personalized activity dashboard. To power this dynamic learning experience that meets these learners where they are, McGraw Hill uses AWS.
“The student experience has undergone tremendous upheaval in recent years,” said Justin Singh, chief transformation and strategy officer at McGraw Hill. “This research led us to realize the need for an application to support these new methods of learning, so we quickly responded with our new app, SHARPEN. Working together with AWS Growth Advisory, we quickly went from generating the first mockup of designs to rapid development, which led to our final product which you can now experience today,” said Singh.
What does the SHARPEN app do for students?
SHARPEN blends a social media-inspired, mobile-first design with trusted content built specifically to align with popular college courses. Some key features that the SHARPEN team focused on during the design, test, and build phases include video tutoring sessions served up in bite-size format, flashcards, quizzes, study feed, insights, and accessibility for all learning types.
In collaboration with the AWS Growth Advisory Team, McGraw Hill rapidly pushed the boundaries for next generation textbook consumption and learning through iterations and testing. The AWS Growth Advisory Team helps AWS customers develop new innovative solutions and products from the first idea to production.“We are thrilled that McGraw Hill took to innovation and thinking big with our collective technical and business strategy teams. Not only did we have a great time strategically diving in with this team, but we learned a lot about student expectations and insights in and out of the classroom when they are looking to study and consume content,” said Alec Chalmers, director of EdTechs at AWS.
McGraw Hill worked closely with AWS business and development resources through the AWS Growth Advisory teams as they considered and moved forward with building SHARPEN. The SHARPEN team accelerated their roadmap with expertise from AWS’s product organization, as well as data science insights, machine learning (ML) prototyping, architecture reviews, and go-to-market planning and execution. The collaboration included feedback, onsite workshops, and co-delivery to reach the McGraw Hill team’s goals.
How does SHARPEN use AWS?
SHARPEN uses Amazon CloudFront to deliver fast and secure content to learners. The SHARPEN architecture also includes AWS WAF, a web application firewall, and Elastic Load Balancing to distribute application traffic to a fleet of targets using Amazon EC2 Auto Scaling. Other services in the architecture include Amazon ElastiCache for in-memory caching, Amazon Relational Database Service (Amazon RDS) to simply scale their database, Amazon Simple Queue Service (Amazon SQS) to decouple messaging, Amazon Simple Storage Service (Amazon S3) for storing static web content, plus AWS Lambda, AWS Code Pipeline, AWS CodeDeploy, and AWS Secrets Manager.
“McGraw Hill was able to effectively and rapidly use AWS services to build, deploy, and run a modern application, at scale in a matter of a few months. By doing this, they removed undifferentiated heavy lifting, and were able to focus on building a delightful experience for students instead,” said Leo Zhadanovsky, chief technologist for education at AWS.
Simon Allen, chief executive officer (CEO) of McGraw Hill, said, “Education has transformed massively and so has McGraw Hill. We’re proud to provide this groundbreaking solution that responds to the needs of today’s college students and will help them succeed on their unique learning paths—no matter their location.”
Discover more about SHARPEN and how to get started with dynamic studying resources at no cost.
Get started with AWS for EdTechs
If you’d like to learn more about how to develop innovative new solutions with the AWS Growth Advisory Team, reach out to your AWS account team for next steps. You can contact the AWS Public Sector Team to learn how to get in touch with your AWS account team, or start a conversation about how AWS can meet your organization’s mission needs.
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